A Synopsis Of Significant Digital Media Findings In 2020

A Summary Of Important Digital Media Findings In 2020


The coronavirus outbreak has significantly increased news consumption for mainstream media across all the countries in which we conducted our surveys prior to and after the virus had taken effect. There's been an impressive increase in television news and online news. A greater number of people are now identifying television as their primary source for news. It is a brief break from the trend of declining news consumption. The declining print media is expected to increase the pace of transitioning to all-digital news. The use of social media and online has increased significantly in a variety of countries. WhatsApp experienced the greatest growth and a rise of approximately ten percent in certain nations. More than half (51 percent) of those surveyed used any type of open or closed online group to connect, share information or participate in a local support system.

In all countries, trust in the media's coverage of COVID-19 was fairly high in April of 2020. This is similar to the levels of national governments but is much higher than the individual politicians. The amount of trust that was placed on the media's coverage of COVID-19 was twice that of messaging services as well as social media and video platforms. The concern that people have about false information remains high according to the vaster dataset we gathered in January. Our global sample already expressed concern about fake or true information online. It was before the coronavirus outbreak. Domestic politicians are the single most frequently named source of misinformation, though in some countries , including the United States - people who identify as right-wing are more likely to blame the media - part of a pick-your-side

Facebook is thought to be the most effective platform for disseminating false information everywhere, however WhatsApp is believed to be more accountable in some parts of the Global South such as Brazil as well as Malaysia.

Our survey in January across the world revealed that less than four-in-10 (38%) of those polled said they trust most news most often. This represents a decrease of four percentages from 2019. Only 46 percent of people polled said they trust the news that they use. Particularly, the polarisation of politics and increasing uncertainty be affecting trust among public broadcasters. They are losing supporters from both the right-wing as well as the left. Our survey showed that 60 percent of people prefer news with no specific opinion, while only 28% are interested in sharing news or strengthening their views. The United States has seen a slight rise in the number of partisans in the last year. However it is still the case that the majority of people appear to prefer news that at least attempts to be objective.

52 percent of people prefer that news outlets review false statements that politicians make (29%) rather than ignore the claims. People are less comfortable watching political advertisements on social media and search engines as they are on TV. A majority (58 percent) would prefer for platforms to block adverts with false claims. We have seen significant increases in online news payments in several countries such as the United States 20% (+4) and Norway 42 percent (+8), with small increases in a number of other markets. It is important to note that across all nations, the majority of people aren't paying for online news, even if some publishers have now discovered a coronavirus increase.

For subscribers the most important aspect is the quality and originality of the information. Subscribers think they receive better information. However, a large number of people are perfectly content with the news they can access for free and we see a significant proportion of non-subscribers (40 percent in the USA and 50% in the UK) who believe that they can't convince them to pay. In countries that have higher levels of payment (e.g. The USA and Norway have a similar proportion of between one quarter and half of all subscriptions going to a handful of large national brands. This indicates that the winners-take-all system is still in place in these countries. These countries have a significant percentage of people who have multiple subscriptions and even an additional specialist publication or local newspaper. For radio Alba Iulia A Romanian commercial radio station. They offer an approach to programming that concentrates on 60 percent news from across the country and 40% music. They offer a range of programs that appeal to their listeners. People who are over 30 are not only in contests, news, or even interviews, but they are attracted by cultural shows and debates, entertainment and music.

In the majority of countries, local newspapers and their websites remain the top source of news on the region or town in question, reaching four in 10 (44%) every week. Our research shows that Facebook along with other social media platforms, are currently used at an average of around one quarter (31%) in order to deliver local information and news. This creates more pressure on businesses and their business model. The access to news is becoming more widespread. Only 28 percent of people in all countries prefer beginning their news-related journeys via a website or an app. Generation Z, a group of young adults aged 18-24, prefers use social networks to access news over apps and websites. Instagram news usage has increased by more than 50 percent across all age groups and is expected to surpass Twitter within the next few years.

To combat the growth of different platforms publishers have attempted to engage directly with customers through mobile and email alerts. In the United States one in five (21 percent) access a news email weekly, and for almost 50% of them, it's the primary method for getting news. Northern European countries have had longer to embrace email news channels. Only 10% of Finnish users use Finnish email news. The percentage of people who use podcasts has increased significantly over the past year, even though coronavirus lockdowns may have temporarily reversed this trend. All countries surveyed (50%) agreed that podcasts provide greater understanding and depth than other media. Spotify is the top podcasting site in a range of markets . It has outsold Apple's podcast app.

In spite of the fact that seven out of 10 (69%) agree that climate change is the greatest threat to our lives, a significant minority of Americans, Sweden, Australia and Australia are not in agreement. The majority of this group is conservative and older. Younger groups can access much of their climate information via social media and also by following activists such as Greta Thunberg. Smart speakers with voice activation such as the Amazon Echo and Google Home continue to expand rapidly. The use of these devices for all purposes has been increasing by 14% to 19 percent (UK) and 7 to 12% in Germany and 9 to 13% in South Korea. Despite all this, we still find that news is utilized in very low numbers in all markets.

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